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Internal draft pending review. This text is not final and is not legal advice.

Personal data policy

Last updated: September 24, 2026

Data controller

  • Company name: [company name pending]
  • Tax ID (NIT): [tax ID pending]
  • Address: [address pending], [city pending], Colombia
  • Email for data requests: dev@getsynova.com

Legal framework

This policy is issued under Colombian Statutory Law 1581 of 2012, Decree 1377 of 2013 (compiled in Decree 1074 of 2015) and any rules that amend or supplement them.

Processing and purposes

We collect, store, use and, when necessary, transmit your personal data for these purposes:

  • Creating and managing your HeyCents account.
  • Storing, syncing and showing you the financial information you enter.
  • Running the AI assistant, which categorizes your transactions and answers your questions.
  • Managing your HeyCents Pro subscription.
  • Handling questions, complaints and support requests.
  • Meeting legal obligations.

We don’t process your data for advertising and we don’t sell it to third parties. We don’t ask for sensitive data.

Consent

By creating an account and accepting this policy, you give us prior, express and informed consent to process your data for the purposes above. You can withdraw it at any time, unless there’s a legal or contractual duty to keep the data.

Your rights as a data subject

As the owner of your data, you have the right to:

  • Access, update and correct your personal data.
  • Request proof of the consent you gave us.
  • Be informed about how we use your data.
  • File complaints with the Superintendence of Industry and Commerce (SIC).
  • Withdraw your consent and request deletion of your data.
  • Access your personal data free of charge.

How to exercise your rights

Email us at dev@getsynova.com from the address linked to your account, with your name, your request and how you’d like us to reply.

  • Inquiries: we answer within ten (10) business days. If that isn’t possible, we’ll explain why and reply within five (5) additional business days.
  • Complaints: we handle them within fifteen (15) business days. If that isn’t possible, we’ll explain why and reply within eight (8) additional business days.

You can also delete your account and data right from the app, under Profile → Account.

International transmission

To provide the service we use Google providers (Firebase and Gemini) that may process data on servers outside Colombia, acting as data processors under our instructions.

Effective date

This policy is effective from its publication. We keep your data while your account is active and for as long as the law requires.